Retail trade volumes in the European Union declined at the end of 2025, pointing to weaker consumer demand across the Single Market.
In December 2025, retail trade decreased by 0.5% in both the euro area and the EU compared to the previous month, reversing the modest growth recorded in November.
Despite the monthly decline, the annual outlook remains positive. Compared with December 2024, retail trade increased by 1.3% in the euro area and 1.7% in the EU, indicating moderate growth over the year.
The decrease was mainly driven by a drop in non-food product sales, while food, drinks and tobacco showed slight growth in the euro area and a marginal decline in the EU. Fuel sales remained broadly stable.
At Member State level, the largest monthly declines were recorded in Portugal, Sweden and Denmark, while the strongest increases were observed in Luxembourg, Slovakia and Croatia.
For young entrepreneurs and businesses, especially those in retail and services, the data reflects a cautious consumer environment. While overall demand remains stable over the longer term, short-term fluctuations highlight ongoing uncertainty.
JEUNE highlights that supporting consumer confidence and purchasing power is essential for sustaining retail activity, particularly for young entrepreneurs operating in consumer-driven sectors.
Overall, the figures point to a fragile consumption environment, where maintaining demand will be key for economic growth and business resilience.
Useful link:
https://ec.europa.eu/eurostat/en/web/products-euro-indicators/w/4-05022026-ap
